Case Study I:
Poshmark (Re)design

UX DESIGN

A UX case study redesigning Poshmark with a focus on accessibility, clarity, and user trust

    • Defined scope + assumptions

    • Conducted user interviews + synthesized findings

    • Developed personas, journey maps, + user flows

    • Designed low-fidelity wireframes

    • Iterated based on usability insights

    • Presented final design rationale

    • Figma (wireframes, UI design, prototyping)

    • FigJam (user flows, site map, task analysis)

    • Zoom (user interviews)

    • Adobe Photoshop (high-fidelity wireframes)

    • No access to Poshmark’s internal data or analytics

    • Limited to external user research + public competitor insights

    • Remote user interviews

Year: 2025

Role: UX Researcher + Designer

Timeline: 4 Weeks

A solo UX research and redesign project focused on improving user experience within Poshmark, a social second-hand marketplace app. The project aimed to streamline navigation, reduce cognitive overload, and introduce personalization features for a more intuitive and efficient shopping journey.

Process + Beginning

2.
User Interviews + Empathy Mapping

I interviewed 3 users remotely (buyers + sellers) to validate pain points. Empathy maps highlighted:

I. Desire for efficiency + clarity

II. Anxiety around missing purchases

III. Frustration with content suggestions

1.
Initial Assumptions + Problem Framing

I hypothesized that users were overwhelmed by non-personalized content, struggled with tracking items, and were frustrated by irrelevant notifications.

3.
Persona

After my three interviews, my representative “persona” was someone who is:

  • Often additionally shops for others

  • Comes to Poshmark with a specific item or object to buy in mind

  • Is 30 years old + values sustainability and transparency

Persona +Journey Mapping

4.
Journey Mapping

After mapping my persona’s journey map, there became three clear pain points while using the application:

  • Frequent lost listings + notification fatigue

  • No quick access to favourite sellers

  • No statistics on trending searches or suggested items

After identifying key friction points through user journey mapping, I translated those insights into new user flows that emphasized clarity, customization, and trust. These flows restructured core interactions—such as item discovery, notification management, and profile personalization—laying the foundation for wireframes that addressed user goals with greater precision and ease.

5. User Flows

  • Original Application Flow

    Original Poshmark user flow.

  • Revised User Flow

    User flow with implemented suggestions.

  • Final User Flow

    Revised after user testing + identifying pain points.

6. Low Fidelity Wireframes

After identifying user frictions, I created low-fidelity wireframes to test layout structure, interaction clarity, and feature prioritization. These intitial wireframes were speculative in nature, focusing on redesigning the home feed, notification centre, and customizable dashboard. This allowed me to explore how users might pin sellers, mute irrelevant alerts, and navigate personalized content flows more intuitively.

Key Features Designed

Personal
Home Feed

Pin trends, folders, profiles for easier access + faster recall of previous interactions

1

Multiple Size
Profiles

For shopping for various bodies + desired fit

2

Notification Center

Customized prioritization, mute irrelevant updates, message sellers directly

3

Smart Listings

Explain suggestions (trends, sellers, items) with activity stats + more information

4

The redesigned experience led to noticeably improved user confidence and ease of navigation. Participants reported reduced friction when locating past items or sellers, and responded positively to the new personalization dashboard. Notifications, previously seen as overwhelming, became far more manageable and relevant post-redesign.

Key takeaways included the importance of customization and clarity—proving just as vital as visual polish. Users favoured subtle, intentional control over hyper-social features, and valued transparency around suggestions and system behaviour. In future iterations, I would prioritize earlier prototyping and test with a broader range of users to better evaluate onboarding and accessibility from the start.

7. Outcomes + Lessons

This project reflects my ongoing interest in how thoughtful UX design can restore ease, trust, and emotional clarity within everyday digital systems.

It also speaks to a broader commitment to sustainability in both design and our consumption—favouring long-term usability, transparency, and value-driven interactions.